Whirlpool Corporation is a kitchen and laundry appliance company. The Company's segments include North America; Europe, Middle East and Africa (EMEA); Latin America and Asia. In North America segment, the Company markets and distributes home appliances and other consumer products under the Whirlpool, Maytag, KitchenAid, JennAir, Amana, Roper, Affresh, Swash, everydrop and Gladiator brand names. In the EMEA segment, it markets and distributes its home appliances primarily under the Whirlpool, Hotpoint, Bauknecht, Indesit, Ignis, Maytag and Privileg and KitchenAid brand names. In Latin America segment, it markets and distributes its home appliances and small domestic appliances primarily under the Consul, Brastemp, Whirlpool, KitchenAid, Acros, Maytag and Eslabon de Lujo brand names. In Asia segment, the Company markets and distributes its products in Asia primarily under the Whirlpool, Maytag, KitchenAid, Ariston, Indesit, Bauknecht, Diqua and Royalstar brand names.