NIKE, Inc. is engaged in the designing, marketing and distributing of athletic footwear, apparel, equipment and accessories for sports and fitness activities. The Company's operating segments include North America, Europe, Middle East & Africa (EMEA), Greater China, and Asia Pacific & Latin America (APLA). It focuses its NIKE Brand product offerings in categories such as Running, NIKE Basketball, the Jordan Brand, Football (Soccer), Training and Sportswear. It also markets products designed for kids, as well as for other athletic and recreational uses such as American football, baseball, cricket, golf, lacrosse, skateboarding, tennis, volleyball, walking, wrestling and other outdoor activities. It sells a line of performance equipment and accessories under the NIKE Brand name, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment and other equipment designed for sports activities.